Macy’s Gender Fluid Fashion

This was a group project for a Columbia College Chicago class “Approaches and Process for Fashion Design.” We were challenged to create a collection for a well established brand that would work as a gender inclusive collection. My group was given Macy’s to work under. After doing market research we created a cost friendly, sustainable, and modest workwear collection for the everyday office worker. I primarily focused on researching market voids and 2D cads.